Client
Sound Accounting Solutions
Founder
Melanie Hurt
Industry
Fractional CFO & Accounting Advisory Services
Sound Accounting Solutions –
A Website That Reflects the Depth of the Business
The Challenge
When Melanie Hurt reached out, her business was already thriving—but her website didn’t show it. She had a simple, one-page site built on a generic platform that barely scratched the surface of what she offered. It didn’t communicate her high-level services, the caliber of businesses she worked with, or the real value she delivered. It certainly didn’t reflect her depth of experience, nor her ability to solve complex financial problems for a wide variety of clients.
Melanie needed a branded, strategic website that not only showcased her expertise – but also captured her personality. As someone who works with everyone from hard-hat contractors to high-end creatives, she wanted a site that struck the right balance: professional, polished, and approachable.
The Solution
To bring Melanie’s vision to life, we focused on building a high-converting site backed by strategy and brand clarity. Our work included:
- Crafting messaging that clearly communicates her services, who they’re for, and the problems she solves
- Designing a clean, modern layout that appeals to both data-driven executives and creative entrepreneurs
- Structuring the site to guide visitors through a client-focused journey that builds trust and encourages action
- Coordinating a branded photo shoot to showcase Melanie’s personality - professional but relatable
- Ensuring the site positions her as both an expert and a true partner to her clients, no matter their industry
“I came to Lori and the team with a DIY website that didn’t reflect the professionalism or personality of my firm. Lori guided me through strategy, messaging, and branding - right down to the photo shoot. The result is a polished site that truly reflects who I am, and the feedback has been fantastic.”
Melanie Hurt
The Results
With the new website, Sound Accounting Solutions now has a powerful digital presence that mirrors the quality of work Melanie delivers. She has a site that speaks directly to her ideal clients and confidently communicates the value of working with her. The transformation wasn’t just visual – it gave her the clarity and confidence to continue attracting the kind of clients she truly wants to serve.
